NBA Drafts Kanye West For Playoffs
Just when I thought there was nothing else left for him to do, he goes and gets recruited for the playoffs by the NBA. I mean this guy’s just too good. Ok so maybe he didn’t exactly get recruited, but one of his songs definitely did. The NBA has recruited Kanye’s single, “Amazing,” as the musical backdrop for its 2009 playoffs campaign.
“Buy one of our HOT shirts today and make a difference. Plus they’ll make you cool. And all your friends are wearing them, so it’ll make you popular also.”
Charles Rosenzweig, NBA senior VP, entertainment & player marketing, calls the selection a “no brainer. For decades
the NBA has enjoyed an extensive relationship with the music industry—it is part of our game, our presentation, our marketing. This is a classic case where we heard the song and knew right away it was the perfect fit with our overall campaign.”
“Amazing” appears on West’s No. 1-debuting Roc-a-Fella/Def Jam album “808s & Heartbreak.” Notching its fifth week on the Hot R&B/Hip-Hop Songs chart, the song advances to No. 65 this week. To date, “808s & Heartbreak” has sold 1,483,000 units, according to Nielsen SoundScan.
The 2009 NBA Playoffs tip off April 18 with games airing nationally on ABC, ESPN, ESPN2, TNT and NBA TV.
