<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Route One for Life Project &#187; Amazing</title>
	<atom:link href="http://www.routeoneforlife.com/tag/amazing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.routeoneforlife.com</link>
	<description></description>
	<lastBuildDate>Wed, 01 Sep 2010 00:26:33 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>NBA Drafts Kanye West For Playoffs</title>
		<link>http://www.routeoneforlife.com/2009/04/nba-drafts-kanye-west/</link>
		<comments>http://www.routeoneforlife.com/2009/04/nba-drafts-kanye-west/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 22:00:57 +0000</pubDate>
		<dc:creator>Ngozi</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[808s & Heartbreak]]></category>
		<category><![CDATA[Amazing]]></category>
		<category><![CDATA[Kanye]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[Playoff]]></category>

		<guid isPermaLink="false">http://www.routeoneforlife.com/?p=492</guid>
		<description><![CDATA[
Just when I thought there was nothing else left for him to do, he goes and gets recruited for the playoffs by the NBA. I mean this guy&#8217;s just too good. Ok so maybe he didn&#8217;t exactly get recruited, but one of his songs definitely did. The NBA has recruited Kanye&#8217;s single, &#8220;Amazing,&#8221; as the musical [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.billboard.com/bbcom/photos/stylus/79193-kanye_NBA_l.jpg" border="0" alt="" /></p>
<div class="photoCaption">Just when I thought there was nothing else left for him to do, he goes and gets recruited for the playoffs by the NBA. I mean this guy&#8217;s just too good. Ok so maybe he didn&#8217;t exactly get recruited, but one of his songs definitely did. The NBA has recruited Kanye&#8217;s single, &#8220;Amazing,&#8221; as the musical backdrop for its 2009 playoffs campaign.</div>
<p><object width="486" height="412" data="http://c.brightcove.com/services/viewer/federated_f8/1126070790" type="application/x-shockwave-flash"><param name="name" value="flashObj" /><param name="bgcolor" value="#FFFFFF" /><param name="flashvars" value="videoId=19692473001&amp;playerId=1126070790&amp;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&amp;servicesURL=http://services.brightcove.com/services&amp;cdnURL=http://admin.brightcove.com&amp;domain=embed&amp;autoStart=false&amp;" /><param name="src" value="http://c.brightcove.com/services/viewer/federated_f8/1126070790" /></object></p>
<div class="photoCaption"><strong>&#8220;Buy one of our HOT shirts today and make a difference. Plus they&#8217;ll make you cool. And all your friends are wearing them, so it&#8217;ll make you popular also.&#8221;</strong></div>
<div class="photoCaption"><strong><br />
</strong></div>
<p></p>
<div class="photoCaption">Charles Rosenzweig, NBA senior VP, entertainment &amp; player marketing, calls the selection a &#8220;no brainer. For decades</div>
<div class="photoCaption"><span id="more-492"></span> the NBA has enjoyed an extensive relationship with the music industry—it is part of our game, our presentation, our marketing. This is a classic case where we heard the song and knew right away it was the perfect fit with our overall campaign.&#8221;</div>
<p> </p>
<div class="photoCaption">&#8220;Amazing&#8221; appears on West’s No. 1-debuting Roc-a-Fella/Def Jam album &#8220;808s &amp; Heartbreak.&#8221; Notching its fifth week on the Hot R&amp;B/Hip-Hop Songs chart, the song advances to No. 65 this week. To date, &#8220;808s &amp; Heartbreak&#8221; has sold 1,483,000 units, according to Nielsen SoundScan.</div>
<p> </p>
<div class="photoCaption">The 2009 NBA Playoffs tip off April 18 with games airing nationally on ABC, ESPN, ESPN2, TNT and NBA TV.</div>
<p> </p>
<div class="photoCaption"><a href="http://www.routeoneforlife.com/shop"><strong>Buy one of our HOT shirts today and make a difference. Plus they&#8217;ll make you cool. And all your friends are wearing them, so it&#8217;ll make you popular also.</strong></a></div>
]]></content:encoded>
			<wfw:commentRss>http://www.routeoneforlife.com/2009/04/nba-drafts-kanye-west/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
